Process and Development
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Ideation
Ideation
SWOT Analysis
3 Ideas
Idea Feedback
Selected Idea
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Planning
Project Planning
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Project Pitch
Pitch Planning
Pitch Design
Pitch Reflection
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Desk Research
Research Plan
Market Research
Competitor Analysis
Surveys
Initial UX Audit
Process Mapping
Problem Statements
Defining users
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Plan Restructure
Project Restructure
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Brand Design
Brand V1
Brand Exploration
Brand Development
Brand Documentation – Draft
Brand V2
Brand Review
Brand Pivot
Brand Development V2
Final Brand Guidelines
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Sprint 1 — User Facing App
Research
Proto-Personas
Initial User Journeys
Interview Planning
User Interviews
Insights
User Personas
Evaluated User Journeys
Opportunities Map
User Mindsets
Design
Key Flows
User Flows
Wireframe Sketches
Design Decisions
V1 – Wireframes
V1 – User Testing
V2 – Wireframes
V3 – Brand Application Test
V3 – Hi-Fi – Pt.1
V3 – Testing
V3 – Hi-Fi – Pt.2
Design System
Prototyping
Testing
Journey Map Testing
Refinments
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Sprint 2 – Back End Platform
Research
Proto-Personas
Interview Planning (1)
Initial User Journeys (1)
User Interviews (1)
Insights (1)
User Personas (1)
Evaluated User Journeys (1)
Design
User flows (1)
Wireframes (1)
Testing (1)
Refined Wireframes (1)
Hi-Fi (1)
Design System (1)
Prototyping (1)
Testing (1)
Refinments (1)
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Extras
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Figma Files Master Page
Mid Point Review
[Process Blog Template]