Process and Development

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Ideation

Ideation

SWOT Analysis

3 Ideas

Idea Feedback

Selected Idea

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Planning

Project Planning

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Project Pitch

Pitch Planning

Pitch Design

Pitch Reflection

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Desk Research

Research Plan

Market Research

Competitor Analysis

Surveys

Initial UX Audit

Process Mapping

Problem Statements

Defining users

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Plan Restructure

Project Restructure

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Brand Design

Brand V1

Brand Exploration

Brand Development

Brand Documentation – Draft

Brand V2

Brand Review

Brand Pivot

Brand Development V2

Final Brand Guidelines

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Sprint 1 — User Facing App

Research

Proto-Personas

Initial User Journeys

Interview Planning

User Interviews

Insights

User Personas

Evaluated User Journeys

Opportunities Map

User Mindsets

Design

Key Flows

User Flows

Wireframe Sketches


Design Decisions


V1 – Wireframes

V1 – User Testing

V2 – Wireframes

V3 – Brand Application Test

V3 – Hi-Fi – Pt.1

V3 – Testing

V3 – Hi-Fi – Pt.2

Design System

Prototyping

Testing

Journey Map Testing

Refinments

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Sprint 2 – Back End Platform

Research

Proto-Personas

Interview Planning (1)

Initial User Journeys (1)

User Interviews (1)

Insights (1)

User Personas (1)

Evaluated User Journeys (1)

Design

User flows (1)

Wireframes (1)

Testing (1)

Refined Wireframes (1)

Hi-Fi (1)

Design System (1)

Prototyping (1)

Testing (1)

Refinments (1)

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Extras

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Figma Files Master Page

Mid Point Review


[Process Blog Template]