Process and Development

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Ideation

Ideation

SWOT Analysis

3 Ideas

Idea Feedback

Selected Idea

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Planning

Project Planning

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Project Pitch

Pitch Planning

Pitch Design

Pitch Reflection

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Desk Research

Research Plan

Market Research

Competitor Analysis

Surveys

Initial UX Audit

Process Mapping

Problem Statements

Defining users

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Plan Restructure

Project Restructure

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Brand Design

Brand Exploration

Brand Development

Testing

Brand Documentation

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Sprint 1 — User Facing App

Research

Proto-Personas

Initial User Journeys

Interview Planning

User Interviews

Insights

User Personas

Evaluated User Journeys

Opportunities Map

User Mindsets

Design

Key Flows

User Flows

Wireframes

Testing

Refined Wireframes

Hi-Fi

Design System

Prototyping

Testing

Refinments

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Sprint 2 – Back End Platform

Research

Proto-Personas

Interview Planning (1)

Initial User Journeys (1)

User Interviews (1)

Insights (1)

User Personas (1)

Evaluated User Journeys (1)

Design

User flows (1)

Wireframes (1)

Testing (1)

Refined Wireframes (1)

Hi-Fi (1)

Design System (1)

Prototyping (1)

Testing (1)

Refinments (1)

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Extras

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Talks, Events, & Books

Tech for All: Why Accessibility Matters More Than Ever – David Fairbrother

Smarter Research for Health Innovation – Rebecca Walsh

Inclusion as an Ethical Practice – Rachel Sloan

What GenAI Reveals About How We See UX Design and Where Designers Need to Evolve Next – Maria McGinn

Designing AI Agent Interactions – Damian Gribben

System Thinking in Design – Sheryl Cababa

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