With my brand and touch points complete, I was ready to develop them into brand guidelines and a launch strategy.
This was a really rewarding experience to bring my brand together in this way. It’s hard to appreciate each little bit while you’re working at it, but seeing all together helps a lot.
Overall I’m really happy with my finished brand. I feel it is focussed and direct while still being friendly and approachable. This has been a difficult branding process that’s spanned the whole project but I’m pleased with my final approach.
I also developed a brand bento to finish off the branding process.
The brand guidelines and launch strategy can be found after the opening design report in this document.
https://www.figma.com/design/y0PROqO78LpF5wLlkzWBL7/Metronet-–-Design-Library?node-id=1045-4425&t=fWMf3m0KotKU22ch-1