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This, and all of the user research blogs, give an overview of the process and steps taken for each part. I’ve included images taken from the FigJam boards where the majority of the work lives to illustrate the process.
If you would still like to see further details on each part, please view the FigJam board in full.
It can be found at the end of this page, or on this master page.
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The next step in the process was to create user personas. Some may prefer to do empathy maps before personas, however, I rarely find empathy maps to be much use to me. I prefer making personas that are slightly lighter touch; making empathy maps not needed; and are a better reference point for myself throughout the project.
With my user interviews complete, I could now develop my personas into something more concrete. I wanted to develop a set of robust personas that would be a foundation to work from throughout the rest of the project.
To start, I sketched out the structure of my personas. I don’t like the typical structure of personas as I find needs, wants, gains, pains etc to be too interchangeable at a glance. While I keep these themes, I make them feed into each other, almost like a super light journey.
I then started to develop the peraonas out, based on my proto-personas and what I had learnt from my user interviews and insights.
After developing each, I had four robust personas to work from. I know this style is a bit unorthodox, but it’s the way that works best for me in my mind. I was really pleased with these and a strong starting point to complete my user journeys and design from. I think they have good detail, but are also light touch enough that they’ll be easy for me to refer back to during the design process.
