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This, and all of the user research blogs, give an overview of the process and steps taken for each part. I’ve included images taken from the FigJam boards where the majority of the work lives to illustrate the process.

If you would still like to see further details on each part, please view the FigJam board in full.

It can be found at the end of this page, or on this master page.

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[Introduction]

Aim

[Why I’m doing this step / What I’m trying to achieve]

Process

[What steps did I take / How did I do it / Images of Work]

Outcomes

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Users want streamlined ways to pay

Evidence

Opportunity

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Users ways to streamline repetitive journeys

Evidence

Opportunity

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Users are unaware of the benefits of mobile ticketing

Evidence

Opportunity

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Users consider journeys differently depending on their price

Evidence

Opportunity

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Users typically rely on the same routes or forms of transport

Evidence

Opportunity

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New users would benefit from more situational based guidance

Evidence

Opportunity

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[What did I achieve / How did it differ to what I expected from the aim]

Reflection

[How do I feel process went / learnings for process etc.]