I’ve found the way I’ve written the previous two weeks’ blogs to have worked really well. Looking at case studies related to the weekly topic has really helped me through this module's projects, so I think continuing this style of blog entry will be the best use of my time. This week focussed on Landing Pages and App Design, so I’m going to look at examples of each I think work really well.
This page for a book called “The Workshop Survival Guide” I felt worked really well. It continuously uses modular frames for each piece of information to help break up the page. It’s almost a play on the old CSS boxes in the way it splits up the content but I think it works really well and is a fresh take on the style. I found this example particularly interesting as the shapes and colours of the page were similar to the shapes and colours of my brand, meaning taking inspiration from this could be an interesting approach to the landing page for my brand. I do feel however that the page feels a bit cramped due to how the boxes are used, so maybe an adapted version of some of the aspects of this page could work well for my brand. Overall I thought this was a great example of a unique and bright landing page design which would be a good inspiration for my brand.
https://www.workshopsurvival.com/?ref=onepagelove
Wise was a very interesting example to look at as it was also a banking brand. I think this page works really well for a couple of reasons. Firstly, the page is designed to be screen by screen, as each section is designed and spaced to fill the screen with just that section. This sort of plays off Hick’s Law by having each section and point on the page take up a full screen, allowing users to focus on exactly one point of the brand at a time. Also, the colour scheme of the page works particularly well, with the brand's signature green used to highlight in a really impactful way. On the first screen of the page, green is just used to highlight important buttons, which is effective against the black and white of the rest of the screen. When you scroll, you are then presented with a large block of green which fills the screen of the section. What works really well here is having the brand colour only used sparingly at the start to draw attention to minor things, and then having a full section with the colour completely contrasts the rest of the page, which in turn draws massive attention to key points of the brand by having it almost scream at the user how important it is. This technique is really effective and is a great way of engaging users which I will definitely keep in mind for my landing page.
Opening Line is a strategy and copy studio based in London with a really nice use of storytelling on their landing page. Again, like Wise, they utilise the screen-by-screen technique but have a line which generates as you scroll and weave the screens together. I think how it balances single-point screens while tying them together through the line works really well and adds a personal and charming feel to the brand's landing page. I also like how simple the visuals are, which helps focus on the points being made and why they are important to the brand. This whole page is really effective and the narrative feel of the landing page is particularly engaging, which is something I could look at incorporating into my own work in somewhat
https://openingline.co/?ref=onepagelove