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<aside> ▶️ Any task will inflate until all of the available time is spent.

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I found Parkinson’s Law to be really interesting as it makes you realise that what looks like user-centred conveniences are actually business tactics to secure your purchases. Parkinson’s Law is the idea that users are less likely to complete a task as their time to complete said task gets used up, as it makes the task look bigger than it actually is. So, if a user is presented with a long form to complete an order, there’s a higher chance of them not completing it as if they deliberate over the form they will think it’ll take longer than it actually would. There are two main ways around this, either; make shorter or more split-up forms; or; add autofills. Adding auto-fills to forms helps to secure users’ commitment to completing tasks as it makes them feel they have completed something large in a short amount of time, thus making them want to finish the forms. I found this really interesting as I had never considered how autofill, something that is really common place, is not just for user ease, but actually to secure a user to complete a task.

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