<aside> ▶️ Among competing hypotheses that predict equally well, the one with the fewest assumptions should be selected.

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In this mini blog of the Laws of UX I found Occam’s Razor (OR) particularly interesting due to it relating more to whole design process than one type of best practice. The simplest interpretation of OR (The OR’s of OR) I can see would be that you should provide your users with simple choices because that what they’ll pick anyway, however, I find this law to more interesting in how it relates to the design process. In the ideation phase, although you’re being informed by your research, you’re still having to make some level of assumption about your users. No matter how many personas or user journey maps you’ve made there’s still a level of assumption required as a designer. As a caveat to this, we have to consider OR and pick solutions with the fewest assumptions. Although our assumptions are useful and essential, they shouldn’t be the core of the project, so making sure to pick a solution with the least assumptions is essential for good design.