<aside> ▶️ Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

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Jakob’s law is about how people prefer to use things they already know how to use, so designing by using design conventions can improve the user experience of the product. This is something I feel I’m aware of already and do try to follow. I think sometimes in uni projects I can get carried away with trying to reinvent the wheel when it comes to UX, which is good to an extent, but I feel it’s important to always remind myself that the user may just need something that is practical and easy to use, which can be achieved through following design trends.

An interesting example of Jakob’s Law is the early Apple iOS, which used a skeuomorphic design style. This helped users understand the new technology more easily as they were familiar with the design and naturally knew how to use it based on what they had used before. I think this is an important example to think about as it shows that Jakob’s Law doesn’t just relate to following design trends, but also about how you can translate technology into a new format.