1. Participant Profile & Context

• Occasional public transport user, not dependent on it.
• Car owner and driver, but selectively avoids driving in:
  • Busy areas
  • Unfamiliar routes
• Primarily uses public transport for:
  • Social trips
  • Drinking / nights out
  • Simple, familiar journeys
• Strongly Belfast-centric usage.

This user treats public transport as a convenience fallback, not a default mode.

2. Modes Used & Mental Model

Primary modes

• Glider → dominant mode
• Train → occasional (Botanic, Holywood)
• Normal bus → rarely, almost never intentionally

Key distinction

• Glider is seen as:
  • Easier
  • More predictable
  • Less effort
• Normal buses are:
  • Avoided
  • Not understood
  • Not worth planning around

Insight:

The user does not perceive “bus” as a single system. The Glider is mentally categorised as different and superior.

3. Simplicity & Single-Step Journeys

• Almost exclusively takes single-leg journeys.