<aside> ▶️ The time it takes to make a decision increases with the number and complexity of choices.

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Hicks Law is the idea that users will take longer to complete tasks if they are given multiple or complex choices at once. I found this interesting as this relates mainly to forms, a somewhat uninteresting thing that almost all digital products will have to include at some point. To use this law positively, forms should be split into individual choices and shown to users screen by screen. This is done particularly well by GOV.uk, which I will definitely look at for best practice examples when creating online forms. Contrasty, this is what makes physical forms so unpleasant to fill out, as you are bombarded with all choices at once. I find it interesting that Hick’s Law is something only really achievable through digital forms, which is why I think it’s so important to create forms that follow Hick’s Law, as there’s really no excuse for bombarding a user with all choices at once.